D. Kamaraj

Chairman

King Auto’s journey began in 2018 with the establishment of King Motors, marking our entry into the automobile dealership space as a Bajaj 3-wheeler dealer. From the outset, the organization was built on strong values of trust, service excellence and a customer-first philosophy inspired by the vision of Mr. Kamaraj.

Over the years, King Motors steadily strengthened its footprint by expanding operations, establishing modern showrooms and developing advanced service facilities. This phase of consistent growth earned the brand a reputation as one of the most reliable and trusted Bajaj 3-wheeler dealers, creating a strong foundation for future expansion.

In 2023, the group entered a new phase of growth under the brands KINGS and King Motors, expanding into the North Chennai 3-wheeler market and entering the 2-wheeler dealership segment. Driven by operational excellence and an unwavering commitment to quality, the group emerged as Bajaj Auto’s No. 1 dealer and became the largest territory holder in India.

In 2025, the organization unified its growth, scale and long-term vision under a single identity – King Auto Private Limited. This milestone reflects organizational maturity, structured expansion and a renewed commitment to excellence across every customer touchpoint.